![]() Then, Blockbuster had over 9,000 stores across the globe and over 45 million registered customers. Most Xennials can recall those old days when, if you wanted to watch a movie, you’d walk into a video store in your neighborhood to rent a DVD or VHS tape. This decision, plus several other missed opportunities to change with market, led to Blockbuster’s demise.īefore the founding of Netflix and Redbox, Blockbuster was the king of the video rental industry in the 90s and early 2000s. This was a miscalculated decision Netflix became their main challenger years later. In 2000 Blockbuster failed to acquire Netflix for only $ 50 million.This helped Blockbuster focus on movies that people would rent more frequently. David Cook, the founder of Blockbuster, developed a computerized system that made it easy and efficient for the company to manage stock and identify its customers’ needs.A brick and mortar store with a familiar logo and layout, Blockbuster was a hub of many neighborhoods and provided a new means of family fun – including perfect movie watching snacks.Blockbuster was once the only way you could rent a movie and watch it at home – and dominated the industry in the 90s and early 2000s.
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